Online Retail Showcase

The landscape of online retailing is quite different to the traditional bricks and mortar retail. In the world of e-commerce, you’re competing in a virtual space. Unlike a traditional store where your customers have the benefit of ‘touch and feel’, in online retailing you are solely reliant on words and images to describe your products to create appeal. You are also competing with other online retailers for top spot in search results so choosing the right keywords and optimising your website is everything that counts. Your customers need to find you, whether through word of mouth, search engine results ranking, online advertising, affiliates or social media. Your content needs to be fresh and above all, technically, your code needs to be sound so that the robots that crawl the sites will rank yours favourably. So, there’s really more than meets the eye.

For online retailers, here is what Essentia can do for you:

Design & Development

• Design and site architecture
• Usability and Search-Friendliness
• Site development & Maintenance
• E-commerce with PayPal or other Merchant Facility integration
• Animation Banner, Interactive Presentation & Games

Search Engine Optimisation

• Spider accessibility
• URL structures
• Keyword Targeting & Content Optimisation
• Images Optimisation
• Geo Targeting
• Server, Hosting & IP issues
• Page Speed Optimisation
• Link Building
• Avoid Black Hat SEO
• Tracking and analysis

Online Marketing

• Social Media - Facebook, Twitter, StumbleUpon, Digg, Delicious, Reddit and others
• Email Marketing Campaign
• Animated Banner, Interactive Presentation & Online Games
• Blogs & Press Releases
• Competitions
• Online Catalogue
• Google Adwords
• YouTube Videos
• Affiliate Marketing-Multilingual country domains
• Tracking and analysis

Content & Online Management System

• Content & User Management
• Order administration
• Products & Documents Online Repository
• Rep Management System
• Online Reports & Excel exports

In addition, with a 360° view on marketing, we will also be able to implement a marketing strategy using traditional marketing to create awareness and drive traffic to your online store.