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Pharmaceutical Showcase | Essentia Group
pharma marketing audit

Pharmaceuticals Showcase

BIOSOURCE
Vitamins, Health Supplements

Promotional Campaign, TVC, Website, Billboard, Training Materials, Packaging Design, Point of Sale, Script Cards, Consumer Ad, Business Cards
ESBERITOX
Cold & Flu

Promotional Campaign, In-store Training, Brochures & Stands, Rep Presentation, Website, DM, Online Quiz, Doctor Recommendation Pads
LOMOTIL
Anti Diarrhoea

Pack ReDesign, Product Display Outer, CMI Pack Insert, Rep Sales Aid, Brand Reminders, Consumer Information Booklet, Direct Mail
OTRIVIN BABY
Medical Device

Promotional Campaign, Website, Online Interactive Flash Game, Scratch Online & Win, Affiliate Site, T-shirts
SKIN BASICS
Skincare

Trade Ad - 'In the Know', Wobblers, Website, Rep Sales Aid, Pack Design, Consumer Brochure, Symbion and
Sigma Ads
VERMOX
Deworming

Wholesaler Price Book Ad, Online Games, Pack Design, CMI Pack Inserts, Instore Point
of Sale Materials, Growth Chart, Website
GOLD CROSS
Generics

Label Design, Rep Sales Aid, Trade Ad
IMEDEEN
Skincare

Consumer competition, Consumer Ad, POS merchandising and staff training materials
AZEP
Hayfever

Radio Ad, POS, Direct Mail, Consumer Brochures, Advertorial, GP Detail Aid, Rep Sales Aids, Competition, Print Consumer & Trade Ad
LOGICIN
Cold & Flu

Website, Direct Mail, POS, Print Consumer Ad, Rep Sales Aids, Brochures, Competition, Sales Training Materials, Email Marketing, Online Quiz
SIGMA ANALGESICS
Analgesics

Print Collaterals, Online Quiz, Email Marketing
KENKAY AQUATHERA
Skincare

Body & Soul Ad, Website
ANSELL
Disposable Gloves

Email Marketing
SIGMA NET STORE
Wholesale Online

Online Store design concept, Live Chat design
YOUNG PHARMACISTS
Registration Online

Website
MILTON
Baby

Concepts
CELEBRITY SLIM
Weight Loss

Retail Store Concepts, Training Invitations
DAVID CRAIG
Generics

Pack Design Concepts,
Product Brochure
OTRIVIN
Decongestant

Point of Sale Materials
ICP
Prescription Generics

Pack Design, PI, CMI
IMMUNEPLUS
Health Supplement

Campaign Website, Staff Training Incentive, Print Collaterals, Corporate Brochure
DBL
Injectables

SHPA Invitation - Direct mail
IMMUNELIFE
Immunity & Probiotics

Strategy, Website, Print Collaterals, Direct Mail
PHARMA ONLINE
Order Online

E-commerce Website, Administration & Content Management System (CMS)
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Pharmaceuticals Showcase

Our experience in Pharmaceuticals is extensive. We have marketed to many healthcare professionals over the years- Pharmacists, GPs, Specialists as well as to Consumers. The work we have produced has been designed, written and produced materials (delete materials) for use in pharmacies, doctor's surgeries and hospitals. We understand that the challenges of advertising and marketing to consumers under the constraints and restrictions imposed by the Therapeutic Goods Act (TGA) and Medical Council Advertising Code can be difficult but that should not be your stumbling block. Our knowledge and experience also covers many categories of products including complementary medicines, OTC and prescription drugs.

In house Pharmacist

We have a pharmacist on staff to help you with pharmaceutical content writing and produce material that health professionals relate and respond to. Our pharmacist has worked in retail pharmacy and has an excellent understanding of customers' needs. She has also been privy to a large number of sales aids used by many companies to sell their products; she has attended 'training' sessions held by companies and their reps and has herself trained pharmacy assistants. She can share that experience with you and advise you what it takes to get a product moving off the shelves in pharmacy. Our pharmacist has also worked as a Hospital pharmacist and can give you insights into marketing to hospital pharmacists.

In her experience as a Product Manager and Marketing Manager with various pharmaceutical companies including AMCAL, Sigma and Faulding she has a good understanding and appreciation of the issues surrounding the marketing of pharmaceuticals and the ways to overcome those challenges.

Experience

As an agency, we are very familiar with the dynamics of pharmacy, pharmaceutical companies, pharmacy wholesalers and hospitals. With over 20 years experience in the pharmaceutical market, and having been involved with many brands, we can steer your brand in the right direction with marketing strategies and collaterals that work. We certainly know what it takes to make your brand rise above your competitors.

We have been providing simple and clear communications to Pharmacists, GPs, Specialists and Consumers over many years.

Regulatory

We are also familiar with the Therapeutic Goods Act (TGA) and Advertising Code. We understand the advertising restrictions when advertising to the general public.

Product and Category experience

Our knowledge and experience spans across all pharmacy categories. We have a particularly strong background with Complementary Health and Over-the-Counter (OTC) Medicines which also includes 'Pharmacist Only Medicine' and 'Pharmacy Medicine' as well as Prescription Medicines including Generic Medicines. You will find our pharmacy knowledge will come in handy when it comes to leveraging companion selling and product recommendations.