essentia group logo
Retail Showcase | Essentia Group

Retail Showcase - Mini Jumbuk

online retail

find out more

Retail Showcase

The world of retail is extremely competitive. Margins are low and competition is stiff. In stores like Myer, David Jones, Priceline, major brands compete with each other and there are times when the category is rationalised and only a few survive.

To show that you’re a serious contender, the Retail Buyers have an expectation that a brand needs to demonstrate the ability to generate sales through advertising, point of sale display, product training and promotions. You need to consider how to mobilise your sales team, encourage the retail staff to recommend your products to customers, track your progress and more.

In short they expect you to move product off the shelves.

Here’s work that we have done in the area of Retail. With our experience, we can help you do just that:


  • Develop and implement an Integrated Campaign
  • Develop Integrated Marketing Strategies
  • Develop Brand Identities, Brand Positioning and Image Building
  • Develop Creative Strategies and Idea Conceptualising
  • Develop concepts for TV, Radio, Print, PR Campaigns
  • Develop concepts and strategies for Direct Marketing Campaigns
  • Develop strategies for Digital Marketing
  • Develop strategies for Data Mining, Profiling and Database Development
  • Develop concepts and strategies for Promotional Campaigns and Competitions
  • Develop strategies  and concepts for Incentive Programs
  • Develop strategies for Training Programs


  • Creative Campaigns
  • Creative Copywriting
  • Design & Production of Campaign Collaterals – brochures, flyers, POS display
  • Packaging Design
  • Photography


  • TV and Radio Advertising
  • Print Advertising
  • Press Advertising
  • Transit Advertising
  • Billboards and Outdoor Advertising

Marketing & Promotion

  • TV Informercials
  • Brand Ambassadors
  • Competitions
  • Events
  • Promotional Activities
  • Sampling

Direct Marketing

  • Direct Mail
  • Database Development and Management

Digital Marketing

  • Website Design and Development
  • Multimedia Sales Presentations to Trade Buyers
  • Online Retail Training
  • Online Competitions
  • Online Tracking for Staff Rewards-Points redemption
  • Online monitoring and tracking of retail outlet participation and performance
  • Online Banner Ads
  • Email Marketing
  • Social Media Marketing

Project Management

  • Developing Competition Mechanics, Logistics and application for permits