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why essentia group


“We are a full service agency with skills and expertise in brand development, advertising, promotion, direct and digital marketing.”

With experience across all facets of marketing in different mediums, we have the ability to look at your portfolio with a combined 360° perspective - to develop a marketing mix that will give you the best dollar return on your marketing to us

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As a full service agency you use us because we look beyond your product and service attributes to find what makes your brand different or special. You use us because we can place you ahead of your competitors by providing your customers a brand experience that is unrivalled by your competitors. You use us because we look at the depth and breadth of your brand in order to develop the most effective strategy that creates real growth – growth through clever strategic thinking to provide  customers a brand experience that cannot be matched by your competitors. We are well-placed to do this because of our 360° view and our ability to deliver across every marketing medium.

You use us for our depth of thinking - we'll think of things your competitors may not have thought of; we'll think of things that you may not have thought of. There's more to consider in a marketing campaign than just marketing. We consider whole of business, not just whole of marketing. We believe this is critical in order to maximise the results of any strategy we may deploy.

We will consider all media types, online and offline. We have no bias towards any particular medium. What we choose will be in the best interest of achieving results and outcomes for your brand.
For every project that we undertake, our approach is based on some very fundamental steps:

  • Insightful, strategic thinking and our recommendations
  • Management and implementation of all stages of your campaign
  • Tracking, measurement, evaluation and refinement

Understanding your needs

By asking you the right questions through a comprehensive creative briefing process, we determine your requirements and expectations. From this process we will recommend a master strategy that will integrate all your resources to generate the best return for your marketing dollar.

Speed to Market

With the emergence of the new customer economy whereby everything is 24/7, we understand your need to have materials ready at a moment's notice to meet and exceed your customers' expectations. We invest time in good project management and to you our client, we are able to deliver on time and on budget - an expectation in today's fast moving business economy. This leaves you to freely explore ideas with the assurance that delivery is fast and efficient.

Our Service and Charges

We aim to provide the best service, and will promptly and efficiently carry out your instructions. We will bring our expertise to the table to add value. Before the commencement of each project, we will advise you of the estimated cost for the project and obtain your approval for the project to proceed. If a quote cannot be established, we will advise you to allocate an estimated allowance. Throughout the project, we will keep you informed of any unexpected costs before they are incurred.

View Our Showcase for Advertising, Marketing & Promotion, Direct Marketing, Digital Media, Creative Design & Copywriting, Strategic Consulting.