“We are a full service agency with skills and expertise in brand development, traditional advertising, marketing and promotion, direct marketing and digital marketing.”
We are a team of strategic marketers with in-depth knowledge and experience in brand development, traditional advertising, marketing and promotion, direct marketing and digital marketing.
Our strength lies in our ability to deliver the full range of integrated marketing services as a one-stop shop. Our people come from a diverse background of skills and professional experience and have worked on local and global accounts. With that, it gives us the expertise to combine marketing and communication elements to provide the most powerful marketing mix. We draw upon this combined 360° marketing view to deliver outstanding results to our clients.
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Providing a brand experience through Integrated Marketing
This is the era of marketing integration. The mass market is becoming demassified. Mass advertising on its own is no longer king as media options become more diverse and segmented in today’s new customer economy. Integrated marketing communications is now vital to brand survival as products compete on a different level. Integrated marketing forces every aspect of the communication process to reach the consumer in a single unified voice, delivering on the brand promise. Marketing integration provides the customer a brand experience.
Marketing integration coordinates a host of disparate marketing tactics. As a whole it is far greater than the sum of the individual tactics. Integration is the key, facilitating marketing efficiencies through smart management of the total marketing mix, conveying to the customer a single unified message, one benefit and one selling idea, each reinforcing the reason why the consumer should believe in and buy your product.
With today’s multi-channel communication options, providing a brand experience through marketing integration communicates a single unified message which capitalises on a ‘frame of mind’ or brand perception. It understands the lifestyles, attitudes and motivations of distinct buyers, predicting their likely buying behaviours in the future. Providing a brand experience through marketing integration goes far deeper than just creating multiple elements that look ‘consistent’. Today’s consumers are smarter than that. Don’t miss out on the opportunities. Through our marketing audit, you will find out where your gaps lie.
